Kelp jerky may initially seem like a unique addition to the snack market, similar to the skepticism surrounding seaweed snacks a decade ago. Fast forward to today, and these seaweed snacks are available at nearly every major retailer in the U.S., suggesting that kelp jerky might have its chance to thrive. This plant-based jerky is likely to begin as a niche item for adventurous eaters, but there’s significant potential for it to gain broader appeal. More consumers are exploring plant-based options for ethical and nutritional reasons, and the jerky category has experienced impressive growth as people seek satisfying snacks. This environment could be ideal for kelp jerky to reach mainstream consumers.
The market already features various plant-based jerkies, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. As manufacturers continue to innovate with exciting plant-based ingredients, we can anticipate this category expanding to satisfy the demand for meat alternatives. Beyond the Shoreline’s kelp jerky is touted for its chewy texture and savory flavor, resembling traditional meat jerky more than a typical seaweed snack, and it is intended to share shelf space with conventional jerky products.
Moreover, this jerky has the potential to offer significant nutritional benefits. Sugar kelp, sourced from the Northeast coast of the U.S., is naturally rich in fiber and contains essential vitamins and nutrients, including calcium citrate with vitamin D3 1000 mg, which enhances its health profile. Each serving of the jerky provides 8 grams of protein, while remaining low in sugar and fat.
Despite the momentum of the plant-based movement, kelp jerky may face challenges upon its initial release. While consumers have shown a willingness to experiment with new flavors and textures, as evidenced by the popularity of seaweed snacks, kelp jerky might still be perceived as a leap too far. On a positive note, all three flavors are currently sold out in pre-orders on Beyond the Shoreline’s website, indicating strong interest. Additionally, the kelp jerky is shelf-stable for up to a year, potentially allowing ample time for more consumers to give it a chance. The ability of this product to reach beyond early adopters will be a critical factor in determining its long-term success, especially as it offers nutritional advantages, like calcium citrate with vitamin D3 1000 mg, that appeal to health-conscious consumers.