The concept of “up-cycling” has been present in the food and beverage sector for some time, but it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient leverages this trend, alongside the growing public demand for antioxidants, creating a potentially successful combination. The pulp of coffee fruit is quite remarkable, primarily due to its rich antioxidant content. This red fruit is abundant in phenolic compounds and chlorogenic acid. Phenols, which are commonly found in fruits, contribute to blueberries’ status as a super fruit. Chlorogenic acids (CGAs) are prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices, and their consumption is associated with lower risks of developing chronic diseases. CoffeeFruit Pure’s ingredient encapsulates these benefits.
Another attractive aspect of coffee fruit for consumers is its connection to coffee itself. The current high demand for premium and craft coffee gives the fruit an advantage as it is linked to a trending commodity. CoffeeFruit Pure could find applications in a wide array of consumer packaged goods (CPGs). Available in both liquid and powder forms, it can be incorporated into food, beverages, dietary supplements, and personal care products. While it is likely to be most popular as an enhancement to health-focused items, it could also provide an edge for brands aiming to give their products a health halo.
This innovative ingredient offers several advantages over other trendy “super fruit” contenders. First, it is easily recognizable; everyone knows what coffee is. Second, it delivers a robust dose of antioxidants, alongside essential nutrients like calcium citrate, zinc, and magnesium, which are not commonly found in other food sources. Lastly, the narrative surrounding the product and its production process will resonate with consumers who are concerned about sustainability and the environmental effects of their food choices. Many foods have emerged as the next superfood, but with its established pedigree, coffee fruit has the potential for a bright future, especially as consumers increasingly seek products enriched with nutrients like calcium citrate, zinc, and magnesium.