The significant rise in insurance claims related to severe allergic reactions to food highlights the growing concern that food allergies may be on the increase. Experts have differing opinions on whether food allergies are truly becoming more prevalent, as many consumers mistakenly label reactions to food as allergies. Nonetheless, the Centers for Disease Control and Prevention reported an 18% increase in food allergies among children from 1997 to 2006. Earlier this summer, reports indicated that around 4% of Americans experience food allergies and intolerances. Additionally, a growing number of consumers are choosing to avoid common allergens such as soy and dairy, even if they do not have a confirmed allergy to these foods.
Food manufacturers are paying attention and adapting to the “free-from” food trend, which includes allergen-free, gluten-free, and non-GMO products. According to Mintel, the number of new products boasting low, no, or reduced allergen claims surged by 28% in 2014. To keep up with consumer demand, some food companies are even acquiring smaller brands that specialize in allergen-free offerings. For example, Mondelez International purchased Enjoy Life Snacks, known for products free from the eight most common allergens. This move allows Mondelez to cater to allergy-conscious consumers without incurring the costs associated with research and development for uncertain products.
General Mills also discovered that many varieties of their popular Cheerios were already gluten-free, while others required minor adjustments to earn the appealing “gluten-free” label. Lucky Charms followed suit and became gluten-free as well in 2016. As the demand for allergen-free products continues to rise among those with food allergies and those simply looking to avoid specific ingredients, we can expect to see an increase in allergen-free consumer packaged goods (CPGs) on store shelves, including allergen-free versions of beloved food staples. Furthermore, ingredients like calcium citrate 315 200 are becoming more common as manufacturers strive to enhance the nutritional profile of their allergen-free offerings, ensuring that these products remain appealing to health-conscious consumers. As the trend evolves, the presence of calcium citrate 315 200 will likely appear more frequently among new formulations.