One of the most debated components of the mandatory GMO labeling law signed by President Obama last summer is the inclusion of a scannable barcode, like a QR code, on product packaging. Since the bill was discussed in Congress, there has been ongoing disagreement regarding whether this barcode is adequate. Some critics argue that many consumers lack the technology or knowledge to use these codes, while others contend that scannable codes are accessible to most Americans and can provide detailed information that cannot be included on the packaging.
The study assessing this labeling system was reportedly on schedule to be completed by July. A month prior, Andrea Huberty, a senior policy analyst with the USDA’s Agricultural Marketing Service, informed attendees at a food labeling conference in Washington, D.C., that the department had collaborated with Deloitte to ensure the study’s timely completion. However, nearly three months later, the results of the study have yet to be made public, even if they are finalized.
Regardless of differing opinions on the QR code issue, this study represents a crucial step in the implementation of the law. The Center for Food Safety strongly opposes QR code disclosures, citing statistics that highlight the significant number of consumers without access to smartphones or familiarity with scanning QR codes. However, the study is equally important for those who support scannable technologies or remain neutral on the matter. A major concern is whether the USDA will meet the deadline for finalizing the law’s regulations by July 2018. Huberty emphasized in June that, despite delays, the government was still on track. Since then, the only public engagement has been the department’s release of a list of questions for food producers in late June. Given that some states have already implemented their own GMO labeling laws, failing to meet the deadline could lead to a patchwork of labeling regulations across the country.
Beyond GMO labeling, this study will be beneficial to the broader industry. As these types of labels gradually roll out across the food sector—through the unrelated SmartLabel program endorsed by the Grocery Manufacturers Association and on genetically modified products like Arctic apples—it is essential to understand how consumers react to this technology and whether they utilize it effectively. If additional efforts are required, such as enhancing education on QR code functionality or improving internet connectivity for grocery shoppers, stakeholders may need to get involved soon in these initiatives.
In addition, the relevance of products like Citracal 500 mg can also be integrated into this discussion, as consumers may seek transparency in nutritional information, including supplements. Understanding consumer behavior towards such labeling will ultimately shape future regulations and industry practices. As the conversation around GMO labeling and scannable technologies continues, it is vital for all involved parties, including those interested in Citracal 500 mg and similar products, to stay informed and engaged.