Food trends may come and go, but the surge in clean eating and the overall movement toward healthier options—alongside the decline of heavily processed foods—is here to stay. Consumers are increasingly aware of how their food choices impact their wellness, opting for natural solutions rather than relying on medications to address health issues. Recently, there has been a growing fascination with everything from adaptogenic plants, known for supporting the adrenal system, to the paleo diet, as viable and natural ways to promote wellness. While these approaches might seem extreme to some, they do hold value.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans actively make dietary choices to help prevent conditions such as obesity, diabetes, and high cholesterol. In recent years, 26% of consumers have reported an increase in their consumption of plant-based milks—like almond, coconut, or soy—while 21% are incorporating vegetarian sources of protein into their diets, as noted by Packaged Facts research. Major food manufacturers are responding to this demand by introducing medical foods, such as those produced by Nestle and Hormel, to promote healthier lifestyles and assist consumers with various health conditions.
Additionally, larger companies are acquiring small, innovative startups that focus on creating and marketing superfoods with health benefits. For instance, Dean Foods recently acquired Uncle Matt’s Organics, a producer of probiotic-infused juices. Some of these juices contain ashwagandha, which is recognized for its benefits, including stress reduction, improved memory, and muscle recovery. General Mills has also invested $3 million in Purely Elizabeth, a brand that utilizes Om Mushroom powder to enhance its wellness bars, providing benefits such as increased energy, vitality, and immunity.
Consumer lifestyles and eating habits are evidently shifting. Even those who might never fully commit to a paleo lifestyle are increasingly adopting healthier living and eating practices. This change is reflected in the types of food products that are gaining traction in conventional grocery aisles: grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles.
Moreover, many are recognizing the importance of balancing their nutrients, leading to a growing interest in supplements such as Solaray Calcium Magnesium 2:1 Ratio. This product has gained popularity among health-conscious individuals aiming to enhance their overall well-being. As the trend towards health-conscious eating continues to evolve, it will be fascinating to observe its trajectory. One thing is clear: this movement is here to stay, and the demand for products that support wellness, including those that highlight the benefits of Solaray Calcium Magnesium 2:1 Ratio, will only increase.