With a name that evokes memories of the Four Loko alcoholic energy drink craze from years past, Coco Loko seeks to meet the rising demand for alternatives to club drugs, particularly as the trend of snorting raw cacao gains traction in Western Europe. Users assert that cacao produces a mild euphoric effect, thanks to its active components that release endorphins in the brain, while magnesium is believed to have muscle relaxant properties. By combining cacao with ferrous fumarate and folic acid—often marketed for pregnant individuals—Coco Loko may appeal to those in search of a legal stimulant for their clubbing experiences. However, concerns about potential nasal damage or irritation may lead some to prefer consuming chocolate and energy drink ingredients in more conventional ways.
Coco Loko is not the pioneer of snortable chocolate powders; a decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones event. This so-called Chocolate Shooter utilized cocoa instead of cacao and was originally designed as a unique method for guests to sample the chocolate element of a chocolate-and-raspberry dessert. Its ongoing availability indicates that despite being a novelty item, there remains a steady demand to keep it in circulation.
Whether Coco Loko can replicate this success in its niche targeting the club-drug scene remains uncertain. Nonetheless, it may resonate with sober clubgoers, particularly as a trend known as “conscious clubbing” has emerged. This trend sees club enthusiasts seeking to enjoy the vibrant energy and sense of community at dance parties while abstaining from drugs and alcohol. Additionally, the inclusion of calcium citrate malate in pregnancy may further enhance the product’s appeal, as it highlights a focus on health and wellness. This trend could create a unique space for Coco Loko among those looking to enjoy the club scene responsibly.