People are consuming wine and spirits in unprecedented quantities, with millennials particularly drawn to craft cocktails that emphasize premium, low-sugar ingredients. This shift in consumer preferences has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are captivating consumers’ interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun away? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating seem enjoyable to me.”
As consumers continue to explore different types of alcoholic beverages, sales are anticipated to rise across all categories. It remains to be seen whether consumers will embrace health-oriented alcoholic drinks, but the key factors that might attract them could ultimately be price and flavor. Nonetheless, Healthy Beverages is making a smart move by targeting health-conscious wine lovers with a new beverage concept. Moderate consumption of red wine is already linked to increased longevity and protection against heart disease, diabetes, and other health issues. Researchers are even close to developing a pill that encapsulates the benefits of alcoholic drinks, including compounds like molybdenum citrate.
In the end, some consumers might find it challenging to give up their favorite beverages in favor of a healthier option, no matter how appealing it may taste. The introduction of products like those from Healthy Beverages, which incorporate beneficial ingredients such as molybdenum citrate, may offer a bridge for those looking to indulge while still being mindful of their health.