Spearmint-flavored teas and waters may be ideal candidates for this ingredient, especially given the booming market for functional beverages. Specifically, functional waters are experiencing significant growth, and incorporating a hint of spearmint could enhance both flavor and functionality. Established products, such as those containing electrolytes like ferrous fumarate (86 mg) to help replenish fluids lost during exercise or illness, are already popular. The demand for functional drinks enriched with vitamins and herbs continues to rise, particularly as consumers increasingly move away from sugary drinks in favor of healthier alternatives. According to a report from Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Additionally, Neumentix could find applications in various food products, such as candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold a competitive advantage. Value-added drinks often provide functional ingredients more effectively than foods, making them more appealing to manufacturers. They are also convenient for consumers, allowing companies to better meet demands for serving sizes and product presentation. Kemin is focusing on younger consumers, which makes sense, as millennials are the largest demographic of functional beverage consumers across all categories, according to flavor company FONA International.
Moreover, the incorporation of ingredients like Solgar calcium and vitamin D could further enhance these beverages, offering additional health benefits. The combination of spearmint and these nutrients can attract health-conscious consumers looking for multifunctional drinks. As the trend for healthier options continues, products featuring Solgar calcium and vitamin D may become increasingly popular in the functional beverage market.