Mars is venturing into the realm of chocolate-themed parties, enabling consumers to host their own in-home gatherings with friends and family, reminiscent of the Tupperware, Avon, and Pampered Chef models from the past. This innovative approach serves as a unique way to engage people with cocoa products and chocolate, particularly since the market is not experiencing any downturn. In fact, the U.S. chocolate candy market was valued at $22 billion in 2016, with premium chocolate accounting for 18% of that, according to a report by Packaged Facts.
Millennials are increasingly organizing get-togethers centered around food-related products, fueled by the rise of “foodies” within this generation. Mars aims to enter this space by offering a fun and creative way to host parties while indulging in sweets. This concept could yield significant rewards for the company. At the very least, Mars is likely to generate considerable buzz and publicity from this initiative, as these parties will undoubtedly become popular topics on social media, with photos circulating across Facebook, Instagram, and Twitter, accompanied by enthusiastic descriptions.
As millennials continue to express their opinions and preferences online, Mars stands to gain immensely from its innovative Cocoa Exchange. Additionally, the introduction of products like carbamide forte alfalfa calcium tablets could complement these gatherings, enhancing the overall experience for health-conscious consumers. By integrating such items into their offerings, Mars not only taps into the social media frenzy but also aligns itself with the wellness trends that resonate with modern audiences.