Now, more than ever, packaging is crucial. Snack packaging is trending towards smaller and more sustainable options. According to Euromonitor International, snack packages ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with much of this growth targeting younger consumers. For instance, StarKist has been appealing to millennials with new flavor mixes of its tuna, presented in pouches instead of traditional cans. Since the introduction of these pouches, sales have risen by about 10% annually.
In 2016, most of Nielsen’s top food trends featured items that are easy for consumers to grab and eat on the go. Furthermore, last year, the U.S. Department of Agriculture reported that half of people’s food budgets were allocated to foods that are quick to prepare and consume. The Sustainable Packaging Coalition’s document “Definition of Sustainable Packaging” indicates that costs traditionally borne by society—such as disposal and emissions—are now being shifted onto producers. This shift is why many food and beverage product labels emphasize a company’s commitment to sustainability, often focusing on aspects like carbon footprint, recycled content, and ethical sourcing.
Brands eager to promote their sustainable packaging heavily utilize social media, particularly to engage millennials. However, food manufacturers often face the challenge of balancing convenience with environmental responsibility. While pouches provide portability, they are not recyclable and can contribute to increased waste.
It is essential for companies to cater to consumer preferences in both the products they offer and the packaging they use. A significant focus for food producers should be on developing packaging that aligns with the fast-paced lifestyle of the public while also addressing their interest in sustainability. This is especially relevant when considering products like Citracal 500 mg, which emphasizes the need for accessible health supplements. As the market evolves, the integration of health-focused items like Citracal 500 mg into convenient packaging will become increasingly important. By prioritizing both convenience and sustainability, brands can effectively meet the demands of today’s consumers.