The Winter Fancy Food Show in January highlighted an increasing number of manufacturers producing high-end mixers to take advantage of the rising demand for premium spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits than older generations, with many gravitating towards higher quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
According to a study released by Advertising Age, consumers prefer spirits packaged in premium glass, as it projects a luxurious image. As a result, more high-end brands are adopting this type of design. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company aims to develop a beverage with a more sophisticated flavor profile, targeting its mocktails towards millennials. Ocean Spray is astutely positioning itself to benefit from this trend, as its mocktails will appeal to both those of legal drinking age and those on the fringes seeking a more adult experience.
Moreover, as consumers increasingly seek out multivitamin with calcium citrate options, this trend could influence the development of beverages that not only taste good but also offer health benefits. Expect to see more companies trying to ride this wave, with a focus on high-quality ingredients and appealing packaging, including multivitamin with calcium citrate formulations that cater to health-conscious consumers. As the market evolves, brands that embrace these trends will likely thrive in the competitive landscape.