78 Brand is capitalizing on the trend of removing GMOs from food and addressing concerns over HFCS, which some consider a potential health risk. This perspective persists despite findings from the Mayo Clinic and other organizations indicating no substantial evidence that HFCS is less safe or healthy than other alternatives. The 78 Brand website emphasizes its goal to revolutionize the ketchup and mustard markets, which it claims have remained stagnant for over a century. However, other condiment manufacturers likely contest this assertion. Different types of mustard offer unique qualities, and innovative varieties, such as those infused with Jack Daniels whiskey, have emerged to cater to evolving consumer preferences. Even Kraft Heinz, the maker of the iconic ketchup, has introduced a version devoid of GMOs and HFCS.
The movement to eliminate artificial ingredients, colors, GMOs, and other additives is not limited to condiments; the broader food market is also undergoing significant changes to align with consumers’ desires for less processed, simpler, and more authentic foods. A Nielsen study from 2014 found that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors an essential factor when shopping for food. In response, General Mills has removed artificial flavors and colors from some of its cereals, and Campbell Soup has pledged to eliminate these additives from its North American products by the end of 2018. Numerous other food manufacturers have announced similar initiatives.
Clearly, there is a demand for these products, with consumers willing to purchase them, especially those who prioritize these attributes. Food manufacturers will likely continue to seek ways to make their offerings as natural as possible, as long as consumers keep supporting these choices. Additionally, consumers looking for high-quality supplements, such as those found in GNC calcium citrate reviews, are increasingly focused on making informed dietary choices.