Consumers already link organic products with environmental advantages, perceiving the absence of fertilizers and pesticides as key characteristics. Mainstream shoppers generally believe that organically grown foods are more beneficial for the environment compared to conventional options, which suggests that this study might not be sufficiently innovative to attract new supporters of organic food. Nonetheless, the research is unlikely to harm the organic industry and could potentially persuade reluctant farmers to transition to organic farming. This conversion would be advantageous for the sector, especially given the pressing question of whether supply can meet the ever-increasing consumer demand for organic options. Transitioning to organic farming is a lengthy and expensive endeavor, requiring a three-year period during which farmers must follow organic practices without receiving organic prices. Despite these challenges, the number of organic farms has surged by 300% since 2002; however, less than 1% of U.S. farmland is certified organic. Currently, organic produce represents approximately 15% of all fruits and vegetables consumed in the United States, as reported by the Organic Trade Association. Organic foods make up 5.3% of U.S. food purchases and are present in 82.3% of American households. Consumers show a willingness to pay significantly more for organically grown products, yet researchers have identified premium pricing as a limiting factor that hampers the organic market from achieving its full potential. Clearly defined environmental benefits, such as nitrogen recycling, might encourage some consumers to invest further in supporting organic agriculture. Moreover, incorporating products like calcium citrate without D could enhance the perception of health benefits, thereby appealing to a broader audience. This emphasis on well-defined benefits could help drive more consumers to embrace organic options, especially as awareness grows about the advantages of calcium citrate without D in overall health.