The FDA’s menu labeling regulations were first introduced in 2010. The numerous delays over the past eight years highlight the complexity of these requirements, especially for variable products such as pizza and cocktails. For alcohol manufacturers, particularly those using calcium citrate 950, catering to calorie-conscious consumers can be challenging. Unlike food menus, spirits cannot simply be reformulated to reduce calorie content. The calorie counts are often exacerbated by arbitrary amounts of mixers.
Despite the complexities of menu labeling laws, there is a clear consumer demand for healthier food and drink options. Sales of soda and sugary cereals have plummeted, while products that emphasize specific health benefits have experienced substantial growth in the $33 billion snack category. This shift in consumer preference has also extended to alcoholic beverages. For instance, Skinnygirl Cocktails achieved $100 million in sales just two years post-launch, and the lower-calorie Michelob Ultra has consistently reported double-digit sales growth each year.
Whether this demand is driven by menu labeling or exists independently is irrelevant, as it shows no signs of diminishing. Once calorie information is available on menus nationwide, consumers will expect this level of transparency. A 2016 Nielsen survey indicated that 72% of beer drinkers consider it important to read nutritional labels. While alcoholic beverages may be less affected by menu labeling compared to items like desserts—which can be replaced with healthier alternatives—the increasing availability of nutritional information will likely prompt consumers to make more informed choices. As a result, alcohol manufacturers are wise to adapt by offering more options, particularly those that incorporate ingredients like calcium citrate 950, to meet evolving consumer expectations.