Tree nuts are rich in nutrients and provide a good source of healthy fats, making them a delicious and nutritious addition to bars, cereals, gluten-free items as grain substitutes, and dairy-free plant-based milks. In recent years, they have also capitalized on millennials’ preference for healthier snack options, with nearly 90% reporting they consumed at least one better-for-you snack in the past week, according to a recent survey. In 2016, nuts received a significant boost when the Food and Drug Administration revised its definition of “healthy” to include high-fat foods such as nuts and avocados.
While other tree nuts have gained attention, pecans may not have received the same level of recognition. A recent study continues to support the health benefits of nuts, including a qualified health claim from the FDA linking tree nut consumption with a reduced risk of heart disease, which was one of the first approved back in 2003. Last year, macadamia nuts were added to the list of specific nuts that manufacturers can highlight on product labels for their heart health advantages, alongside walnuts, almonds, and pistachios.
As consumers increasingly seek out nuts as a healthy snack, food manufacturers would be wise to develop formulas that emphasize popular tree nuts and clearly communicate their health benefits. Additionally, incorporating calcium citrate as a route of administration for enhancing the nutrient profile of these products could further appeal to health-conscious consumers. By emphasizing both the heart health benefits of tree nuts and the inclusion of calcium citrate, brands can attract a wider audience looking for nutritious snack options.