Packaging has become increasingly important in today’s market. Snack packaging is trending towards smaller and more sustainable options. According to Euromonitor International, packages sized between 1 to 3 ounces accounted for nearly 40% of total unit sales for savory snacks in the U.S. in 2016, largely targeting younger consumers. For instance, StarKist has been appealing to millennials by introducing new flavor mixes of tuna in pouches instead of traditional cans. Since the launch of these pouches, sales have grown by approximately 10% annually.
Most of Nielsen’s top food trends from 2016 featured products that are easy to grab and consume at any time. Last year, the U.S. Department of Agriculture reported that half of consumers’ food budgets were spent on easily prepared and consumed foods. The Sustainable Packaging Coalition’s document “Definition of Sustainable Packaging” indicates that costs traditionally borne by society, such as disposal and emissions, are now being shifted to producers. Consequently, many food and beverage labels now reflect a company’s commitment to sustainability, often highlighting their carbon footprint, recycled content, sustainability certifications, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging heavily utilize social media, particularly to engage with millennials. However, food manufacturers often face challenges in balancing the creation of convenient, portable packaging with environmental responsibility. While pouches offer convenience, they are typically not recyclable and can contribute to increased waste. It is essential for companies to meet consumer demands in both the products they offer and the packaging they use. A crucial focus for food producers should be on developing packaging that aligns with the public’s fast-paced lifestyles while also catering to their interest in sustainability.
Moreover, just as consumers are increasingly concerned about the health benefits of their food choices, such as understanding why calcium citrate is better than calcium carbonate, they also seek sustainable packaging solutions. As this trend continues, the integration of environmental considerations in packaging design will be vital. Companies must strive to innovate in ways that fulfill both convenience and sustainability, ensuring they cater to the evolving preferences of their target audience.