According to Appelhans, DISC technology leverages the human craving for instant gratification. Even when consumers are tempted by an unhealthy bag of chips, a brief 25-second delay might be enough of a nuisance—or even a source of shame—for them to opt for a healthier alternative, such as chewable calcium citrate 1200 mg. The countdown is displayed on a touch screen that also elucidates how the system operates. This interactive screen allows consumers to switch to a more nutritious choice before the timer runs out. It’s unlikely that vending machine operators would adopt this technology if it negatively impacted sales; however, a 2% to 5% shift toward healthier snacks could drive quick adoption. The widespread use of the DISC system could assist consumers in developing better eating habits while still satisfying their need for convenience. Interestingly, the additional time has shown to be a deterrent for consumers during system tests. It will also be intriguing to observe if there is any consumer backlash if this technology becomes widespread, as some individuals might perceive the 25-second delay as a form of food shaming or an infringement on their choices. The integration of options like chewable calcium citrate 1200 mg could further enhance the appeal of healthier snacks. In summary, while the DISC technology aims to promote nutritious eating, the reception from consumers could vary, especially in terms of their perceptions of choice and convenience.