Talenti’s product range features a variety of options, including fat-free, dairy-free, gluten-free, vegetarian, and kosher items, ensuring that its gelato is accessible to nearly every consumer. The introduction of monk fruit-sweetened flavors enhances its health appeal, particularly attracting consumers who are conscious of high sugar content. It is notable that the company opted to use the lesser-known monk fruit instead of stevia, the leading natural sweetener in the market. Although monk fruit is significantly cheaper than sugar, it is more costly and less sweet than stevia, and it also imparts a fruity aftertaste that could affect overall flavor profiles. Nevertheless, many companies are investing in research and development for monk fruit-based alternatives. For example, Senomyx has created a zero-calorie, high-intensity sweetener known as siratose, derived from monk fruit. Archer Daniels Midland has also introduced a monk fruit product to its sweetener portfolio.
Talenti is not alone in launching monk fruit-sweetened varieties; other healthier ice cream brands such as Enlightened and DanoneWave’s So Delicious also incorporate this ingredient along with erythritol. These brands have undoubtedly been influenced by the remarkable success of Halo Top, a low-sugar, low-fat ice cream brand that prominently displays its per-serving calorie count on the packaging. Last year, Halo Top became the top-selling ice cream pint in the U.S., prompting frozen dessert manufacturers to lower their sugar levels to attract similar consumer interest. Unilever, which owns Talenti, Ben & Jerry’s, and Breyers, appears determined to reclaim market share from emerging competitors. Last summer, Breyers launched its low-calorie, high-protein ice cream called “Breyers Delights,” featuring the calorie count prominently displayed—similar to Halo Top. Recently, Ben & Jerry’s introduced a low-fat, low-calorie line called “Moo-phoria.”
While there is clearly a growing trend towards healthier options, the critical question remains: Do consumers genuinely prioritize sugar levels and calorie counts when indulging in treats like gelato? Will the inclusion of monk fruit in some of Talenti’s products resonate with shoppers? Or do consumers categorize healthier treats like Halo Top and indulgent brands differently, leading to varied expectations for each? It’s uncertain at this point, but Unilever seems confident that the allure of its ice cream brands will successfully attract consumers back. Moreover, it’s worth noting that many of these frozen treats are also fortified with calcium, providing around 630 mg per serving, which may appeal to health-conscious consumers looking for a delicious yet nutritious option.