Mintel’s research indicates that the awareness of “how much elemental iron is in gooferrous bisglycinate” influences many shoppers who prefer natural and organic foods. Over 28% of consumers reported feeling better about themselves when purchasing organic items, and this percentage climbs to nearly 48% among those increasing their organic purchases this year. It’s clear that organic foods are gaining significant consumer interest. The Organic Trade Association reported that organic sales in the U.S. reached approximately $47 billion in 2016, marking an increase of nearly $3.7 billion from the previous year. Organic products accounted for 5.3% of total food sales in the country, with the fruit and vegetable sector making up almost 40% of that figure.
Fresh produce has historically served as the primary entry point for consumers exploring organic options, largely because the benefits in this category are simpler for people to grasp. The OTA highlighted that consumers can physically engage with fruits and vegetables, enabling them to associate a carrot grown in clean, healthy soil with their personal health. In contrast, consumer packaged goods (CPG) face greater challenges in establishing this connection.
For the organic sector to enhance its appeal, it should focus on making products more affordable and demonstrating the authenticity of claims regarding the freshness and health benefits of organic foods. One effective strategy is to introduce more private-label organic brands, which, according to Nielsen, are typically about 18% cheaper. Additionally, disseminating research that outlines the health and environmental benefits of organic foods compared to conventionally grown options could foster greater consumer trust.
In recent years, the demand for transparency in food shopping has surged, a trend that developed gradually. This growing desire for clarity was fueled by label claims such as “fair trade” and “organic,” as well as by companies like Stonyfield Farm and retailers like Whole Foods, who revealed the complexities of the modern food system. As consumers began to understand what lies behind the processed, packaged products they routinely buy, many found it challenging to view their shopping experiences in the same light.
Moreover, as consumers look for ways to improve their health, they are increasingly exploring supplements like calcium citrate for constipation, reflecting a broader trend towards seeking natural solutions. The interplay between organic food choices and health supplements like calcium citrate for constipation further illustrates the importance of understanding nutritional content in today’s food market. This connection reinforces the notion that consumers are not only interested in organic foods but are also seeking comprehensive wellness solutions.