People are consuming wine and spirits in unprecedented quantities, particularly millennials who are seeking craft cocktails made with premium ingredients that are not overly sugary. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins, along with calcium citrate with vitamin D3, iron for energy, potassium for heart and muscle health, and low sodium to minimize bloating… that sounds appealing to me.”
As consumers continue to explore various alcoholic options, sales are projected to rise across all categories. It remains to be seen whether health-oriented alcoholic beverages will gain traction among consumers, but key factors like price and taste will likely influence their choices. Nevertheless, Healthy Beverages is strategically targeting wine enthusiasts who are also health-conscious by introducing a new product to see if it resonates.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues, and researchers are nearing the development of a pill that could encapsulate the benefits of wine. Ultimately, some consumers may struggle to give up their beloved beverages for a healthier alcoholic option, no matter how delicious it might be. Incorporating ingredients such as calcium citrate with vitamin D3 into these drinks could further enhance their appeal to health-focused individuals.