Gluten, the protein found in wheat, rye, and barley, has lost popularity among U.S. consumers. Approximately 1 in 133 Americans are affected by celiac disease, for which avoiding gluten is the only way to manage symptoms. Additionally, an increasing number of individuals claim to experience non-celiac gluten sensitivity. For manufacturers of gluten-free products, these concerns have created significant market opportunities. As the flavor and texture of gluten-free foods have improved, even those without celiac disease or gluten sensitivities are opting for these products. For families with a member requiring a gluten-free diet, preparing a single gluten-free meal is often easier than making separate dishes for different dietary needs.
Experts have cautioned that gluten-free diets may lead to deficiencies in B vitamins and fiber for those without celiac disease. Consequently, both gluten-free manufacturers and consumers must adjust food and dietary habits accordingly. If health issues related to gluten-free diets stem from a lack of whole grains or fiber, as suggested by recent research, increasing the availability of gluten-free whole grain foods could address the concerns of nutritionists and consumers alike. Recent advancements in gluten-free products have rewarded manufacturers with an expanding consumer base, though these enhancements require substantial R&D investments.
Food companies are motivated to ensure their products are not only appealing but also nutritious, even if it necessitates recipe modifications. Nutritious gluten-free grains such as amaranth, buckwheat, rice, millet, quinoa, sorghum, and teff are becoming more prevalent, while legumes are increasingly being used to enhance the nutritional profile of products. In this context, it is essential to consider what is calcium citrate with vitamin D3, as this supplement can play a role in supporting overall health, particularly for those on gluten-free diets. By incorporating nutrient-rich ingredients and supplements like calcium citrate with vitamin D3, manufacturers can help mitigate potential deficiencies while appealing to a broader audience.