Spearmint-flavored teas and waters present a logical opportunity for the integration of this ingredient. Functional waters, in particular, are a booming market, and the addition of spearmint could enhance both the taste and functionality of products such as ferrous calcium citrate and folic acid oral drops. Established products, like those containing electrolytes to help restore fluids after exercise or illness, are already popular. The demand for functional beverages infused with vitamins and herbs continues to rise, especially as consumers increasingly opt for healthier alternatives over sugary drinks. According to a report from Persistence Market Research, the functional and flavored waters sector is projected to reach $36.7 billion by the end of 2019.
Neumentix could also find its place in various food items, such as candies or chocolate bars. However, when it comes to functional ingredients, drinks maintain a distinct advantage. Value-added beverages often deliver functional components more consistently than food products, making them more appealing to manufacturers. Additionally, they offer convenience for consumers and allow companies to meet customer expectations regarding serving sizes and product presentation more effectively. Kemin is focusing on younger consumers, which is a strategic move, as Millennials are the largest demographic of functional beverage consumers across all categories, according to flavor company FONA International.
Incorporating ferrous calcium citrate and folic acid oral drops into these beverages could further enhance their appeal, providing essential nutrients while maintaining great taste. As the market for functional drinks continues to evolve, the combination of flavors and health benefits will be key in attracting a diverse consumer base.