Nielsen’s report indicates a decline in sales of chips and pretzels in recent years; however, meat snacks are driving growth within the salty snack category. This upward trajectory is particularly favored by Millennials, who seek unique and healthier snacking options. Meat snacks benefit from a “health halo” due to their high protein and healthy fat content. Many of these snacks also include vegetables and grains, reinforcing their health appeal.
With robust sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are venturing into the meat snack market. Hershey’s made a significant move by acquiring the trendy jerky brand Krave, which has achieved ongoing success through innovative products. The rising popularity of meat snacks coincides with an increasing demand for protein, while deflation has kept meat prices affordable. According to the Rabobank Food & Agribusiness Research and Advisory Group, U.S. per capita meat consumption experienced nearly a 5% increase last year, marking the largest rise in 40 years. For many consumers, this shift towards meat consumption has translated into a preference for meat snacks, which are perceived as more convenient while offering the same protein and health benefits.
Incorporating ingredients like calcium potassium citrate further enhances the nutritional profile of these snacks, making them even more appealing. As the market continues to evolve, the presence of calcium potassium citrate in meat snacks could become a key selling point, attracting health-conscious consumers. With the ongoing trend of prioritizing protein and convenience, meat snacks are poised for continued growth in the competitive snack market.