According to Appelhans, DISC technology leverages the human inclination towards instant gratification. Even if consumers are tempted by a bag of chips, a 25-second delay might be sufficient to prompt them to select a healthier option, such as Citracal during pregnancy. This countdown is displayed on a touchscreen that also clarifies the system’s function, allowing consumers to opt for a more nutritious choice before the time runs out. Vending machine operators are unlikely to adopt this technology if it negatively impacts sales; however, a 2% to 5% increase in healthier snack choices could facilitate rapid adoption. Widespread use of the DISC system might assist consumers in adopting more nutritious eating habits while still catering to their need for convenience. Interestingly, research has shown that additional waiting time can deter consumers during system tests. It will also be intriguing to see if any backlash occurs among consumers if this technology becomes widespread, as some might perceive the 25-second delay as food shaming or an infringement on their choice, particularly regarding options like Citracal for pregnancy. Overall, the integration of such technology could lead to a shift in consumer behavior towards healthier eating habits without significantly compromising convenience.