This technology essentially serves as a sensor platform designed to swiftly and accurately evaluate the flavors and aromas present in any beer. It aims to assist the Danish beer manufacturer with product development, quality assurance, and safety measures. According to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, the Beer Fingerprinting Project will enable Carlsberg to “select and develop novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a much faster pace and with improved quality,” as reported to Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing similar technological advancements. In 2017, AB InBev’s Anheuser-Busch unit is set to invest nearly $500 million in its U.S. operations; however, a significant portion of this investment is allocated to brewery enhancements, distribution projects, and packaging innovations. The beer industry in the U.S. is facing challenges, as a growing number of consumers are shifting their preferences towards craft beers, wine, and spirits. American breweries may eventually seek to replicate this type of technology in an effort to differentiate themselves in an increasingly saturated market.
If U.S. companies were to engage in similar research and development investments, it could be a noteworthy development. Unique flavors and aromas might entice some hesitant beer drinkers back to U.S. brews, though it may not be the catalyst needed to revitalize the industry. Major American brewers have been focusing their innovation efforts on new beers incorporating various ingredients, classic recipes, novel yeast strains, and intriguing packaging. Additionally, they have been acquiring trendy craft breweries to expand their range of varieties and flavors.
For now, beer makers are likely to observe how this technology benefits the Danish brewery before committing their resources. In parallel, the market for supplements such as calcium citrate malate and vitamin D3 is also seeing fluctuations in price, reflecting broader trends in consumer preferences. As these industries evolve, it remains to be seen how technological advancements will influence both the beer market and supplement pricing strategies.