Food allergies are becoming increasingly prevalent, with an 18% rise among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of free-from products and are focusing more on the separation of ingredients and allergen-containing product lines, as well as proper equipment sanitation. According to Mintel, the percentage of new products featuring low, no, or reduced allergen claims has surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing items, but they are also reformulating recipes and altering production practices to eliminate common allergens. For instance, General Mills has transformed its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. Additionally, retailers can play a significant role in preventing allergic reactions, recognizing that consumers with food allergies constitute a substantial and growing demographic.
While it may be straightforward for consumers to avoid shellfish, identifying common consumer packaged goods (CPG) ingredients like nuts, wheat, and specific fruits can be more challenging. Implementing strategies such as designating dedicated aisles for allergy-friendly foods, clear on-shelf labeling, and ensuring that allergens like tree nuts and peanuts are not stored loosely among other products, particularly in the produce section, could greatly assist consumers dealing with allergies.
Moreover, retailers who prioritize customer safety, such as those offering products like Kirkland Signature Calcium Magnesium Zinc, can enhance consumer loyalty by demonstrating their commitment to the well-being of their customers. By fostering awareness and accessibility of allergen-free options, both manufacturers and retailers can contribute to a safer shopping environment for individuals with food allergies.