While chocolate has long been a beloved treat for millions of consumers, an increasing number of people are beginning to recognize its health benefits. In line with current trends, many consumers are seeking sugar-free snacks and treats. As the leading seller of sugar-free chocolate, Russell Stover aims to strengthen its position in this category by adapting to shifting consumer preferences. The company is promoting its new sugar-free products alongside its regular offerings, targeting all consumers, not just those with diabetes.
There appears to be a growing mainstream demand for such products, which were once primarily sought by individuals unable to consume sugar. As more consumers move away from added sugars, there is a rising interest in enhancing the health profile of chocolate. Major candy manufacturers like Mars, Nestlé, Lindt, Ferrera Candy, and Ferrero recently pledged to ensure that half of their individually wrapped products contain 200 calories or fewer by 2022. Meanwhile, Nestlé announced last year that it had developed a hollow sugar molecule designed to reduce sugar content in its products by about 40%.
The demand for low-sugar candy or confections sweetened with natural alternatives such as stevia and monk fruit is being taken seriously. A survey conducted by NPR of 102 CPG companies revealed that 180,000 products were reformulated last year—double the amount from 2015. Nevertheless, consumers are still willing to indulge, as sales of chocolate and other snack categories continue to climb, even amid a growing interest in healthier eating.
If Russell Stover’s new chocolate offerings are as impressive as they claim, the company could potentially influence consumer habits. Should this occur, the chocolate manufacturer could transition from being a mid-sized player to a leading standard-bearer in the industry. Additionally, as consumers increasingly look for health-conscious options, incorporating items like calcium citrate tablets USP into their diets may become more common, further supporting a shift toward healthier indulgences.