People are consuming wine and spirits in unprecedented numbers, with millennials in particular seeking out craft cocktails that feature premium ingredients and minimal sugar. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” stated Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Removing artificial, GMO-laden ingredients doesn’t take away from the enjoyment. Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating—sounds like a good time to me.”
As consumers continue to experiment with alcoholic beverages, sales across all categories are anticipated to rise. It remains uncertain whether health-conscious consumers will fully embrace alcoholic drinks that promote wellness, but key factors such as price and taste are likely to influence their decisions. Regardless, Healthy Beverages is making a smart move by targeting wine enthusiasts who prioritize health with their innovative offerings.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues, while researchers are nearing the development of a pill that encapsulates the benefits of alcoholic beverages. However, some consumers may struggle to replace their beloved drinks with healthier options, no matter how appealing they may taste. Moreover, as the beverage industry evolves, it’s important to consider potential calcium citrate side effects for those who might incorporate such products into their diets. Balancing health benefits with enjoyment will be key, especially as the market for health-oriented alcoholic beverages continues to grow.