Nielsen’s report indicates that while sales of chips and pretzels have been on a downward trend in recent years, meat snacks are propelling the salty snack category forward with impressive growth rates. Particularly among millennials, there is a rising interest in meat snacks as they seek out options that are both unique and healthier. These snacks benefit from a “health halo” due to their high protein and healthy fat content. Many meat snacks also include vegetables and grains, reinforcing their perception as a healthy choice.
Given the stark contrast between the demand for nutritious snacks and traditional options, companies like Tyson Foods and Hershey’s are eagerly exploring the opportunities within the meat snacks market. Hershey has made significant strides by acquiring the trendy jerky brand Krave, which continues to thrive through its innovative products. The increasing popularity of meat snacks aligns with a growing consumer demand for protein, particularly as deflation has kept meat prices relatively low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced a nearly 5% rise last year—the largest increase in 40 years. For many consumers, this trend has translated into a preference for meat snacks, which offer convenience while delivering the same protein and health benefits.
In a related context, understanding how calcium citrate is made can be beneficial for those interested in the nutritional aspects of various snacks, as it can highlight the significance of incorporating diverse ingredients that enhance health benefits. As the demand for meat snacks grows, the exploration of how calcium citrate is made may also contribute to the development of healthier formulations. Ultimately, the rising interest in meat snacks is a reflection of changing consumer preferences towards more nutritious and convenient snacking options.