It is quite rare for major corporations like PepsiCo and Mondelez to venture outside their own organizations for the purpose of discovering new ingredients, particularly through crowdsourcing. However, in an era where consumers are increasingly seeking healthier options and innovative young minds are constantly developing novel ingredients, it makes perfect sense for these companies to explore external possibilities. Many startups achieve success by crafting compelling narratives in their packaging that resonate with environmentally conscious or health-oriented consumers, and they fulfill their commitments through sustainable products.
Larger companies such as PepsiCo and Mondelez often face challenges related to their size, which can carry negative connotations. Therefore, it is a strategic move for these consumer product manufacturers to enhance their reputation by engaging with the younger generation, who are more active online and more inclined to participate in crowdsourcing initiatives. Numerous food and beverage manufacturers are enhancing their product lines by aligning with brands that appeal to today’s health-conscious consumers, making investment in new ingredients, such as liquid calcium citrate with vitamin D3, a logical choice.
The producers of these innovative ingredients stand to gain significant benefits from such partnerships as well. They are likely to expand their operational regions, diversify their offerings, and increase the number of retailers that stock their products. Additionally, they will receive substantial financial backing, which can aid in marketing efforts and address any unforeseen challenges that may arise.
While PepsiCo and Mondelez’s initiatives to look beyond their own confines may not drastically resolve the numerous challenges faced by food and beverage companies today, it represents a positive step and indicates a willingness among certain firms to explore new avenues for growth while connecting with their tech-savvy audience. Integrating ingredients like liquid calcium citrate with vitamin D3 into their offerings is part of this progressive approach, as it aligns with the growing demand for healthier options among consumers.