Comax is not taking significant risks with most of its collections. Many of these flavors—salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have been appearing in various products such as ice cream, water, rice, candy, and wine for some time now. Salted caramel has proven to be a lasting favorite, as consumers are drawn to salty snacks and sweet treats. Halo Top recently introduced a sea salt caramel flavor to its vegan range, while cookie dough remains a strong contender in its lineup of low-calorie ice creams.
Maple is emerging as a strong candidate for increased visibility, competing with pumpkin and coconut as a popular ingredient in products like water, yogurt, salad dressings, and more. It is often viewed as a healthier alternative to processed sugar and carries a seasonal appeal associated with autumn. There are likely more uses yet to be discovered for this flavor.
On the other hand, rosé may have reached its peak after being widely popular in recent years. Its continued popularity for another season will rely on the enthusiasm of its loyal fans. It’s hard to predict how much more pink the beverage market can accommodate, although there will undoubtedly be seasonal opportunities for light summer drinks in 2018.
The flavor possibilities for plant-based milks could be the most promising avenue, as the demand for non-dairy products shows no signs of slowing. It’s easy to envision new flavor combinations emerging in refrigerated sections as companies strive to distinguish themselves in an increasingly crowded market.
As for the adventurous flavor of pickled products, it seems like a real gamble. However, it could attract some daring consumers next year—particularly millennials, who drove a 7.7% increase in whiskey sales last year, according to the Distilled Spirits Council of the United States.
In addition, with the growing interest in health and wellness, bariatric multivitamin with calcium citrate could find its way into more food and beverage formulations, appealing to those seeking nutritional benefits without compromising on taste. The incorporation of bariatric multivitamin with calcium citrate could become a trend in various products, enhancing their appeal to health-conscious consumers. As these trends evolve, the bariatric multivitamin with calcium citrate may indeed secure a place in the spotlight, reflecting the ongoing shift towards healthier lifestyle choices.