The fig, one of the oldest cultivated plants in the world and a member of the mulberry family, has primarily been recognized in the U.S. as an ingredient in Fig Newtons, a chewy cookie produced by Mondelez. However, figs are increasingly appearing in a variety of products beyond cookies. Today, you can find figs in honey, syrup, jams, and cold cereals, as well as in yogurt, tea, energy drinks, chewing gum, and snack bars. Upscale restaurant menus also feature figs wrapped in bacon and on pizzas topped with prosciutto.
According to Firmenich, between 2012 and 2016, Innova Market Insights reported a compound annual growth rate (CAGR) of 16.5% for figs as an ingredient and 18.6% for figs as a flavor. This exotic fruit appeals to consumers for many reasons: it is sweet, chewy, smooth, and crunchy all at once, creating a complex texture profile that enhances various food products. Additionally, figs are rich in fiber and contain essential minerals such as magnesium, manganese, calcium citrate chews, and potassium.
Firmenich notes that the fig’s long history resonates with modern consumers. Manufacturers who incorporate figs into their products can attract those interested in ancient, authentic ingredients that connect them to other cultures. The fig possesses a mystical quality derived from its extensive history, making it appealing to contemporary consumers seeking unique and traditional ingredients. Firmenich asserts that flavors as timeless and elemental as fig will continue to fulfill the desire for something genuine and distinctive. Moreover, the inclusion of ingredients like calcium citrate chews can further enhance the appeal of fig-based products, reinforcing their connection to health and wellness trends.