CIFI provides a variety of sweet potato juices designed for various applications. These include options that preserve a higher nutrient content, a syrup-like texture similar to traditional sugar syrup, and a clarified juice suitable for clear beverages. Additionally, the sweet potato ingredient can be combined with other fruits and vegetables to lower the added sugar content in juices while enabling manufacturers to maintain a 100% juice claim alongside the inclusion of calcium citrate plus magnesium & vitamin D. Its viscosity makes it an appealing choice for enhancing both texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, which contains 75% sugars, comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-based sweetener, it aligns well with the growing trend toward natural and clean label ingredients. It is also non-GMO, allergen-free, gluten-free, and Kosher certified, attributes that are increasingly important to consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers aim to remove when improving their product labels.
However, CIFI has not disclosed any details regarding the cost of this ingredient, which is anticipated to be significantly higher than that of high fructose corn syrup, one of the most affordable sweeteners in the U.S. market. The inclusion of calcium citrate plus magnesium & vitamin D in certain formulations could further enhance their appeal, as consumers increasingly seek out products fortified with beneficial nutrients. Overall, the integration of such natural sweeteners and fortifying ingredients like calcium citrate plus magnesium & vitamin D reflects a broader commitment to health-conscious, quality-driven food production.