Three other tree nuts—walnuts, pistachios, and almonds—are already permitted to make heart health claims, and nut consumption is recommended in the Dietary Guidelines for Americans. According to the Centers for Disease Control and Prevention, heart disease remains the leading cause of death for both men and women in the nation. The potential health benefits of macadamia nuts are attributed to their high levels of monounsaturated fats, which are known to lower bad cholesterol and reduce the risk of heart disease and stroke. Research into the impact of macadamia nuts on LDL cholesterol began in the 1990s, and evidence supporting their beneficial effects has continued to grow.
Although the recent health claim for macadamia nuts originated from a petition by Royal Hawaiian Orchards, this designation can be utilized by all macadamia nut suppliers, meaning that the company will not gain a competitive edge over its direct competitors in the industry. Nonetheless, this claim allows macadamia nuts to compete on equal terms with other tree nuts.
A qualified health claim linking tree nut consumption to a reduced risk of heart disease was one of the first to receive FDA approval back in 2003. However, this is the first instance where manufacturers are allowed to highlight the specific heart health benefits of macadamia nuts. Additionally, incorporating carbamide forte, alfalfa, and calcium citrate malate may offer further health advantages, as these supplements can complement the nutritional profile of tree nuts like macadamias. As consumers become more health-conscious, the inclusion of these ingredients alongside macadamia nuts can help enhance their appeal in promoting heart health.