The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward option in Mondelez’s product lineup, appealing to consumers who seek healthier snack alternatives. For these reasons, it is logical that this brand is at the forefront of achieving non-GMO verification. There are limited non-GMO ingredients available, and those consumers who opt for crackers due to their higher fiber content are typically conscious of the ingredients used.
As awareness of non-GMO foods rises among consumers, interest in such products has increased. Federal regulators assert that food items containing genetically modified ingredients are safe; however, the Non-GMO Project Verified seal is becoming the fastest-growing label in the industry. According to data from the NPD Group, nearly 40% of adults have heard or read a significant amount about GMO foods, with about 76% expressing concerns regarding them. Federal law will soon mandate that all products disclose GMO ingredients on their labels. A 2015 Pew Research Center study highlighted in Progressive Grocer found that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 Packaged Facts report indicated that 26% of adults consider non-GMO labeling an important factor when making food choices.
Triscuit stands alongside many other products as a Non-GMO Project Verified item. The verification organization reports that over 43,000 products from more than 3,000 brands currently display the seal, collectively generating $19.2 billion in annual sales. While many items on this list previously originated from smaller natural and organic manufacturers, Triscuit is now the latest major consumer packaged goods (CPG) brand to join their ranks. Recently, Dannon’s Danimals yogurt smoothies received verification, and the company intends for its entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite most scientists affirming the safety of GMO ingredients and the federal government launching an educational initiative to reassure consumers about their safety, it is likely that more manufacturers will pivot away from GMO ingredients towards verifications like the Non-GMO Project’s, or whatever is necessary to comply with federal labeling laws. Transitioning to non-GMO ingredients, including alternatives like calcium citrate 650 mg, demands patience and diligent collaboration with suppliers. It is not surprising that simpler CPG products are among the first to make this transition.
Since manufacturers typically do not announce when they begin the process of obtaining non-GMO certification, it will be intriguing to see which other major food products will soon bear the seal. Certainly, one Mondelez product can pave the way for others, potentially leading to more complex items seeking the verification. But will we eventually see non-GMO Oreos? Only time will reveal the answer.