While ice cream may not be becoming healthier overall, it is evolving to meet current trends, making it more accessible for individuals with food allergies and intolerances. This shift is understandable, given that up to 15 million Americans have at least one food allergy, including 5.9 million children, according to Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of people experience some difficulty digesting the lactose commonly found in milk. Beyond food allergies and intolerances, many consumers are increasingly embracing non-dairy diets, at least to some extent. A Mintel study from last year revealed that non-dairy milk sales surged by 9% in 2015, while dairy milk sales declined by 7% during the same period. In a survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart, over half of omnivores reported consuming plant-based alternative dairy beverages several times a week.
Moreover, non-dairy ice creams are finally gaining recognition, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free product lines. However, astute ice cream manufacturers are cautious about expanding these offerings too broadly. While dairy-free options are crucial for a segment of the population that cannot enjoy traditional ice cream, most consumers without such restrictions still prefer classic, cream-laden, sugary ice cream. According to Mintel’s ice cream study, around 11% of Americans have reduced their consumption of ice cream or frozen desserts due to health concerns. Nearly the same percentage of people actively steer clear of “healthy” frozen treats because they believe such items should remain indulgent. Notably, 27% of ice cream purchasers perceive these treats as unhealthy but indulge anyway.
It will be fascinating to see if these statistics shift when Mintel conducts its next annual survey of the ice cream market, especially in light of this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which have inspired both large and small manufacturers to follow suit. However, given some disappointing taste tests, it is possible that indulgent ice cream will reclaim its dominance. As part of this evolving market, products fortified with nutrients, such as those containing cvs calcium citrate, may find their way into new ice cream formulations, appealing to health-conscious consumers while still delivering on taste. With the continued interest in both dairy and non-dairy options, the ice cream landscape is set for exciting changes in the near future.