Food trends may fluctuate, but the growing emphasis on clean eating and a better-for-you lifestyle—alongside the decline of highly processed foods—is a lasting change. Consumers are increasingly mindful of how their food choices contribute to their overall wellness, opting for dietary solutions over medications to address health issues. Recently, there has been a surge of interest in various health-oriented options, from adaptogenic plants that support the adrenal system to the paleo diet, both viewed as natural and beneficial methods for maintaining health. While these approaches may represent the extremes of healthy eating, they certainly hold value.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans actively make dietary choices to help prevent issues like obesity, diabetes, and high cholesterol. Over the past few years, 26% of consumers have reported an increase in their consumption of plant-based milks—such as almond, coconut, or soy—while 21% have begun incorporating vegetarian protein sources into their diets, as noted in Packaged Facts research. In response to this trend, several leading food manufacturers, including Nestle and Hormel, are embracing medical foods to promote healthier lifestyles and assist consumers dealing with various health conditions. Additionally, larger corporations are acquiring innovative startups that use cutting-edge ingredients to produce and market superfoods with health benefits. For example, Dean’s Food recently purchased Uncle Matt’s Organics, known for its probiotic-infused juices, while some products contain beneficial ingredients like ashwagandha, which is linked to stress reduction, improved memory, and muscle recovery.
General Mills has also invested $3 million in Purely Elizabeth, which incorporates Om Mushroom powder into its wellness bars for specific health benefits such as increased energy, vitality, and immunity. The shift in consumer lifestyles and eating habits is clear. Even those who would typically shy away from a full paleo diet are adopting healthier living and eating practices. This trend is evident in the types of food products gaining popularity in traditional grocery stores, including grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta options like zoodles.
Furthermore, innovative products like Barinutrics Calcium Chewy Bites are becoming increasingly relevant, appealing to health-conscious consumers looking for convenient and nutritious options. As this trend continues to evolve, one thing remains certain: the focus on health and wellness through mindful eating is here to stay.