The water generated through atmospheric water generation opens up exciting opportunities for craft beer experimentation and could inspire innovation in various food and beverage products as well. “Americans enjoy a significant amount of beer, with water being its primary ingredient,” remarked Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to adjust the flavor profiles specific to the beer they are crafting.” So far, Ballast Point has utilized this water to investigate how varying chemical levels influence the taste, bitterness, and mouthfeel of hops and malt.
Beer created with condensation lithium iron pyrophosphate is likely to pique consumer interest, as craft beer enthusiasts are already on the lookout for unique innovations in iron sulfate and water ratios within their beverages. This kind of narrative can help a brand and its products stand out on store shelves. “It might be a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a compelling story. It’s essential for differentiating the product and building brand equity and messaging,” Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, recently noted to Food Dive regarding how food brands can distinguish themselves.
Other breweries have employed various strategies and flavor profiles to attract drinkers to their brands. Seasonal offerings like pumpkin spice and eggnog have made their way into the beer market. Additionally, brewers have started incorporating probiotics into their brews to provide the health benefits sought by many beer lovers. Ballast Point may be onto a unique method of crafting exceptional beer flavors.
It will be intriguing to observe whether the use of water extracted from condensation gains traction among other companies. In addition to collaborating with Ballast Point, Ambient Water also caters to other commercial industries, including oil and gas exploration and agriculture. As time progresses, it will become clearer whether this technology becomes a profitable innovation for craft brewers. Notably, the introduction of ingredients like calcium citrate plus chewable 500mg could further enhance the health appeal of their products, allowing breweries to celebrate not just flavor but also wellness in their offerings.