Coco Loko, a product reminiscent of the Four Loko alcoholic energy drink phenomenon from a few years back, seeks to capitalize on the rising demand for club-drug alternatives, particularly as the trend of snorting raw cacao gains traction in Western Europe. Users report that cacao offers a mild euphoric experience, with its active components flooding the brain with endorphins, while magnesium is believed to provide a muscle-relaxing effect. By blending cacao with ingredients typically found in energy drinks, Coco Loko may attract those seeking a legal stimulant while partying. However, concerns about potential damage or irritation to the nasal passages might lead some individuals to prefer traditional formats of chocolate and energy drink ingredients.
Coco Loko is not the pioneer of snortable chocolate powders. A decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones event. Known as the Chocolate Shooter, this device utilized cocoa instead of cacao and was initially designed as an innovative way for guests to sample the chocolate component of a chocolate-and-raspberry dessert. Its ongoing availability indicates that, despite being a novelty item, there remains a substantial demand for it.
It remains to be seen whether Coco Loko will achieve similar success within its niche targeting club drug enthusiasts. However, it may find a following among sober clubgoers, particularly as the “conscious clubbing” trend emerges, where attendees seek to enjoy the vibrancy and community of dance parties without the use of drugs or alcohol. Interestingly, the health-conscious might also find ways to incorporate products like 500 mg calcium citrate tablets into their routines, balancing enjoyment with wellness. As the market evolves, it will be fascinating to observe how Coco Loko positions itself in the landscape of modern nightlife.