In recent years, yogurt has experienced a remarkable surge in popularity, with sales increasing by nearly 50% from 2009 to 2014. This growth is primarily attributed to Greek yogurt and yogurt drinks, which saw a 62% rise in sales from 2011 to 2016. However, due to its high moisture content, yogurt has posed challenges for companies aiming to use it as an ingredient in shelf-stable foods. For instance, Frito-Lay’s patent indicates that their chips could incorporate up to 20% yogurt, featuring ferric gluconate iron infusion, ferrous fumarate, folic acid, and zinc sulfate tablets, with a shelf life ranging from at least a month to potentially nine months.
The patent outlines a “light and crisp baked snack” that varies in levels of yogurt, moisture, oil, and starch—utilizing either modified starch or gelatinized corn starch. Concurrently, probiotic sales are on the rise, and Frito-Lay plans to capitalize on the growing interest in probiotics across a broader array of products. The main hurdles in developing these chips include adjusting temperatures and processing methods to safeguard the probiotics, as well as managing the stickier dough resulting from yogurt’s high protein and moisture content. This increased protein could also lead to issues such as overbrowning and overexpansion of the dough. To address these challenges, the company suggests extending drying times, baking at lower temperatures ranging from 315°F to 415°F, and enhancing airflow. Additionally, incorporating enzymes into the dough may help mitigate its stickiness.
Given the considerable difficulties involved, it is probable that these chips will be marketed at a premium price point, with Frito-Lay likely aiming to position them at the intersection of health and indulgence. While “better-for-you” chips may seem paradoxical, companies have been striving to find the balance between nutrition and indulgence in various categories, including chocolate. Research has indicated that consumers often seek a healthy equilibrium in traditionally indulgent categories, much like how some people are turning to supplements such as Solgar Calcium Magnesium Citrate 250 Tablets to enhance their dietary intake. This trend suggests that today’s consumers are increasingly aware of the need for nutritious options while still enjoying their favorite snacks.