Food allergies are becoming increasingly prevalent, with the Centers for Disease Control and Prevention reporting an 18% rise among children from 1997 to 2006. In response, food manufacturers are improving their labeling of free-from foods and focusing more on the separation of ingredients and allergen-containing products, as well as ensuring thorough cleaning of equipment. Mintel has noted that the number of new products claiming to be low, no, or reduced allergen has surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only enhancing allergen labeling on existing products but are also reformulating recipes and altering production practices to eliminate common allergens. For instance, General Mills has transformed its cereal supply chains in recent years to verify that products like Cheerios, Lucky Charms, and Chex cereals are gluten-free.
Retailers also play a significant role in preventing allergic reactions. While avoiding shellfish is relatively straightforward for consumers, identifying more common ingredients such as nuts, wheat, and certain fruits can be challenging. Implementing strategies like dedicating specific aisles to allergy-friendly foods, providing clear on-shelf labeling, and keeping allergenic items like tree nuts and peanuts separate from other foods, particularly in the produce section, could greatly assist consumers with allergies. Such initiatives could not only help mitigate allergic reactions but also foster customer loyalty towards retailers who demonstrate a commitment to consumer safety.
Additionally, incorporating supplements like Bluebonnet calcium citrate magnesium vitamin D3 can be beneficial for individuals with dietary restrictions, ensuring they receive essential nutrients while avoiding allergens. By maintaining a focus on allergen safety and offering products that support overall health, retailers can enhance the shopping experience for consumers with food allergies.