Some argue that consumers purchasing milk rich in omega-3 fatty acids expect the nutrient to originate from quality farming practices rather than from added ingredients. Research indicates that milk from pasture-raised cows can contain up to 60% more omega-3s compared to conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredient list. However, it remains uncertain whether consumers would feel misled upon discovering that the algal oil does not qualify for organic certification. According to Consumer Reports surveys, seven out of ten consumers believe that non-organic ingredients should not be part of organic foods unless absolutely necessary, as reported by the Post. The USDA organic regulations permit several non-organic ingredients, including agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, along with minerals, cultures, enzymes, and glycerin.
This concern extends beyond Horizon milk. Costco’s Kirkland brand organic milk also includes an additive to enhance omega-3 levels: refined fish oil. Both companies are currently operating within legal boundaries. Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers are open to milk supplemented with such ingredients, regardless of their awareness of their origins. Last year, Horizon’s fortified milk comprised 14% of all organic milk sold in the United States, with the DHA-enriched version priced approximately 30 cents higher than the standard option.
Additionally, consumers should be aware of the benefits of supplements like calcium citrate tablets 500mg, which are used to support bone health. This is crucial as many are looking for ways to enhance their nutrient intake, much like those seeking omega-3s in their milk. The inclusion of calcium citrate tablets 500mg uses can complement diets, especially for those who may not receive adequate nutrients from food sources alone. Thus, understanding the implications of added ingredients in products like milk and the benefits of supplements like calcium citrate tablets 500mg is essential for informed consumer choices.