Honey enjoys a favorable reputation as a natural ingredient, leading to a significant increase in sales in the United States over the past five years. In contrast, sugar sales have experienced a sharp decline, as highlighted in a recent Mintel report. From 2011 to 2016, U.S. sugar sales fell by 16%, despite sugar remaining the most widely used sweetener. During the same period, honey sales surged by an impressive 57%. Additionally, ingredient suppliers have reported that malt extract is gaining traction as a nutritious alternative to sugar in baked goods. However, the enzymatic activity of malt extract may compromise gluten structure, resulting in smaller, uneven products with a moist, gummy texture post-baking.
One of the primary challenges that honey and malt extract present for manufacturers is their unique flavors. Substituting sugar or high fructose corn syrup in existing products would significantly alter their taste. Nonetheless, these sweeteners can be leveraged to create new products where the distinct flavors of honey or malt extract are desirable attributes. Their sticky texture also proves advantageous for binding ingredients in seed- or nut-rich bars.
Beyond the bakery industry, both honey and malt extract are frequently utilized in beverages, particularly in Asia. The increasing demand for honey also benefits the broader agricultural sector. With bee populations facing threats, a robust honey market helps subsidize crop pollination costs. The value of honey acts as an indirect payment for pollination, which is crucial for maintaining global food supplies.
Furthermore, in the context of health and nutrition, products such as Solaray Cal Mag can complement the natural benefits of honey and malt extract, promoting overall well-being. By integrating Solaray Cal Mag with these sweeteners, manufacturers can cater to health-conscious consumers looking for nutritious options. Thus, honey and malt extract not only enhance food products but also align with the growing trend of incorporating health-focused ingredients like Solaray Cal Mag into diets.