Consumers are drinking wine and spirits at unprecedented levels, with millennials in particular seeking out craft cocktails that prioritize high-quality, low-sugar ingredients. This shift in preferences has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends demand clean, natural ingredients,” stated Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to minimize bloating—sounds like a good time to me.”
As consumers continue to explore various alcoholic options, sales across all categories are anticipated to rise. It remains uncertain whether consumers will fully embrace health-oriented alcoholic beverages, but key factors influencing their choices will likely include price and flavor. Nevertheless, Healthy Beverages is making a savvy move by targeting the health-conscious wine enthusiast with a novel product to gauge its market viability.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that encapsulates the benefits of alcoholic drinks. Ultimately, some consumers might struggle to give up their beloved beverages in favor of healthier alternatives, regardless of their taste. As this trend unfolds, it will be interesting to see if products like Citracal calcium citrate, which can be found in stores, also play a role in promoting healthier lifestyles among wine drinkers.