Dive Insight: Iron Ferrous Sulfate Folic Acid
Tracey Massey, the president of Mars Chocolate North America, informed Fortune that the candy industry has collectively made its first-ever commitment to sugar reduction regarding health and wellness. This is a strategic move for the confectionery sector, especially considering Mintel’s 2017 Consumer Trend report identified a significant “backlash against sugar” as a leading consumer concern. However, despite rising distrust of sugar, consumer demand for candy remains strong. In fact, around 5,000 new candy products were launched in 2016, contributing nearly an additional $1.5 billion in sales.
Nonetheless, the growing appetite for low-sugar candy or those sweetened with natural alternatives, such as stevia and monk fruit, is being taken seriously. A survey conducted by NPR involving 102 consumer packaged goods companies found that 180,000 products were reformulated last year—double the number from 2015. By pledging to make half of their individually wrapped products 200 calories or less by 2022 and prominently displaying calorie counts on packaging, companies like Mars, Nestlé, Lindt, Ferrara Candy, and Ferrero are demonstrating their commitment to consumer nutrition and facilitating healthier choices.
It will be intriguing to observe whether other major candy manufacturers will follow suit with similar commitments, or if these five companies will embark on additional initiatives. For instance, Nestlé has innovated a method to restructure sugar molecules, allowing them to use up to 40% less sugar in their products without sacrificing sweetness. This technology has the potential to transform the candy industry if adopted by other brands, and Nestlé plans to introduce products utilizing this faster-dissolving sugar in 2018.
As consumers seek healthier options, it raises the question: what does calcium citrate do in this context? Calcium citrate may play a role in creating healthier formulations, as it can be beneficial for those looking to enhance their nutrition while enjoying treats. Additionally, the candy industry must continue exploring natural alternatives and nutrient-enhancing additives, like calcium citrate, to meet evolving consumer preferences.
In summary, the candy industry’s shift towards healthier options is not just a trend; it reflects an understanding of consumer demands for reduced sugar and better nutritional profiles, including the potential benefits of ingredients like calcium citrate.