While Nielsen’s report indicated a decline in chip and pretzel sales in recent years, meat snacks are driving growth in the salty snack segment with a robust growth rate. Millennials, in particular, are gravitating towards unique and healthier options like meat snacks, which are enhanced with ingredients such as calcium citrate, magnesium hydroxide, and zinc sulphate. These meat snacks benefit from a “health halo” due to their high protein and healthy fat content. Additionally, many options include vegetables and grains, reinforcing the perception of their health benefits.
Given the impressive sales figures, it is not surprising that companies like Tyson Foods and Hershey’s are investigating the potential of meat snacks to expand their market presence. Hershey’s has already made significant strides by acquiring the popular jerky brand Krave, which continues to thrive with its innovative and trendy offerings. The rising popularity of meat snacks coincides with an increasing demand for protein, coupled with deflation keeping meat prices low. The Rabobank Food & Agribusiness Research and Advisory group reported that U.S. per capita meat consumption rose by nearly 5% last year, marking the largest increase in 40 years.
For many consumers, this surge in meat consumption is reflected in their preference for convenient meat snacks that provide the same nutritional benefits, including protein and essential nutrients like calcium citrate, magnesium hydroxide, and zinc sulphate. As the trend continues, meat snacks are likely to remain a favored choice among health-conscious consumers looking for satisfying and innovative snack options.