The U.S. dairy milk market has experienced a downward trend in recent years, while the popularity of plant-based alternatives continues to grow. According to Mintel data, dairy milk sales plummeted by 7.8% in 2015, whereas sales of alternative milk options have surged. Soy milk remains the leading plant-based alternative, yet it witnessed a staggering 57% drop in U.S. sales in the same year. In contrast, almond milk sales have skyrocketed, increasing 14 times since 2008. Although the total sales of plant-based milk alternatives stand at $1.9 billion compared to dairy milk’s $17.8 billion, a Mintel survey indicated that 69% of consumers believe non-dairy milks are healthy for children, in comparison to only 62% who view dairy milk as healthy for kids. Nevertheless, recent research suggests that dairy milk may actually be the better choice for children, particularly regarding protein content.
In general, many children in the U.S. do not consume sufficient calcium-rich foods. A significant study revealed that among all age groups, only 2- and 3-year-olds met the nutritional guidelines for dairy, primarily through whole milk consumption. Furthermore, both dairy and calcium intake levels were found to be inadequate for children aged 4 to 18. In response to this decline, the dairy industry is taking proactive measures. They are promoting protein-enriched products and highlighting the fresh and natural qualities of milk. A recent report from the Innovation Center of U.S. Dairy emphasized that children who drink milk are likely to continue doing so into adulthood. The report also underscored the importance of making dairy appealing to children, suggesting strategies that focus on the enjoyable taste of milk drinks and marketing dairy as a healthy, satisfying, and convenient snack.
To support children’s nutritional needs, incorporating the best calcium citrate into their diets can be beneficial. This mineral plays a crucial role in bone health, especially for growing children. By emphasizing the advantages of the best calcium citrate, both the dairy industry and parents can work together to ensure that children receive adequate calcium intake, thereby promoting their overall health and well-being.