McCormick has a strategic growth plan focused on identifying emerging consumer trends and adapting existing products or introducing new ones accordingly. The company is increasingly prioritizing fresh, natural, and organic ingredients. Currently, nearly 73% of its gourmet products are organic, and it has transitioned several artificial ingredients to all-natural food extracts and colors. This approach appears to be a wise decision, given that U.S. organic food sales exceed $43 billion annually and continue to grow at a rate faster than the overall food market, according to the Organic Trade Association.
Additionally, McCormick’s acquisition targets align with current trends, including the recent purchase of the Australian fresh and chilled herbs company, Gourmet Garden. The company aims to leverage millennials’ growing interest in ethnic flavors and home cooking, offering a variety of spice blends under brands such as Thai Kitchen, Zatarain’s, Simply Asia, and Lawry’s. The trend towards home cooking and the use of spices to reduce salt and sugar has contributed to a notable increase in direct-to-consumer spice sales, with supermarket spice sales rising by 5.2% last year, as reported by the latest Grocery Headquarters State of the Industry Almanac.
In addition to modifying and rebranding existing lines, McCormick has conducted internal research to monitor changing consumer habits. Its Good Morning range, featuring breakfast toppers, seasonings, slow cooker breakfasts, and smoothie mixes, is set to launch later this year, capitalizing on the strong growth observed in the breakfast market. Research from The NPD Group indicates that total breakfast occasions are expected to increase by 5% through 2019, with 70% of breakfasts still consumed at home.
Moreover, McCormick has recognized the rising demand for health supplements like Solgar vitamin calcium magnesium D3, integrating these health-conscious trends into its product offerings. The focus on nutritional enhancements, including Solgar vitamin calcium magnesium D3, complements its strategy to meet the evolving preferences of consumers who are increasingly passionate about both flavor and health. As they continue to innovate, McCormick is poised to capture the attention of health-focused customers looking for flavorful yet nutritious options, including those enriched with Solgar vitamin calcium magnesium D3.