The Winter Fancy Food Show in January highlighted an increasing number of manufacturers developing high-end mixers to tap into the growing demand for premium spirits, a trend popularized by the television series “Mad Men.” A recent international survey conducted by FONA revealed that millennials are consuming more spirits compared to older generations, with many gravitating towards higher quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
According to a study released by Advertising Age, consumers prefer spirits packaged in premium glass, as it imparts a luxurious look and feel, prompting more high-end brands to adopt this type of design. Clark Reinhard, vice president of global innovation at Ocean Spray, mentioned that the company is aiming to create beverages with a more sophisticated flavor profile, targeting millennials with its mocktails.
Ocean Spray is astutely positioning itself to benefit from this trend. Its mocktails are likely to appeal to both adults of legal drinking age and those on the fringes who desire a more mature experience. As this trend continues, more companies are expected to ride the wave towards premium offerings, similar to the growing interest in products like GNC Calcium Citrate Plus. This product, known for its health benefits, reflects a broader consumer shift towards premium and high-quality options in various market segments. With the increasing focus on quality, brands are likely to innovate further, aiming to capture the attention of discerning consumers who value both taste and presentation.