Fire Department Coffee’s strategy of blending the flavors of coffee with spirits seems to be a promising approach, as consumers are increasingly attracted to flavor innovations in both categories. This fusion could particularly appeal to millennials, a demographic highly sought after by the alcohol industry, who are looking for refreshing alternatives to the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of U.S. coffee is regarded by consumers as specialty, indicating a strong market for beverages that offer more than just standard flavors. Moreover, 35% of individuals aged 18 to 24 reported that they consume specialty coffee daily. Given that Americans drink around 400 million cups of coffee each day, it’s likely that many of these beverages contain more than just coffee, cream, and sugar.
The trend of wine-infused coffee has already gained traction, and innovations that merge morning beverages with adult flavors could soon become a sensation. For Fire Department Coffee, if their spirit-infused coffee is both delicious and reasonably priced, sales of this specialty drink may soar. Additionally, incorporating elements like the cal mag citrate complex into their product could enhance its appeal, catering to health-conscious consumers. With the right combination of flavors and marketing, Fire Department Coffee could set the specialty coffee market ablaze, especially among those keen on unique taste experiences that include the cal mag citrate complex.